Developing leadership communication and strategy, Summary

Team 3
Ajiboye Oyeleke Oyekola
Leadership Communication
Title of chapter: Developing leadership communication and strategy.

Summary & Reflection
For a leader to develop communication strategy in their business, profession and life, a leader must determine his exact goal or purpose of communicating with his audience and then decide the best method of accomplishing his goal, and he must analyze his audience.
To avoid barriers and eliminate the interferences that might prevent effective communication, a leader must:
• Establish a clear purpose
That is, by asking what do you want your audience to know as a result of your message? What do you want them to do?
In establishing a clear purpose, a leader must
1. Clarify his purpose of communicating with his audience.
2. Generate ideas by brainstorming, idea mapping and the use of journalist questions to enhance the content of the communication
3. Think connectively and communicate with his audience

• Determine his communication strategy by considering the communication context, using a strategy framework and creating an action plan.

• Analyze your audience by expertise, decision making style and by organizational context.

• Organize written and oral communication effectively by
1. selecting organizational devices by deduction, induction, chronological, cause/effect, comparison/contrast, problems/ solutions and spatial
2. Using the pyramid principle
3. Creating a story board